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Vendors are Getting Saasy Print E-mail
Written by Marcus Burton   
Friday, 30 October 2009

Aruba started a competition that is beginning to get interesting.  Aerohive started a different competition that seems to be catching wind.  What am I talking about and who are the competitors?  Well, Aruba got down and dirty on AP price, so Aerohive got down and dirty on AP price.  Aerohive introduced a hosted WLAN management solution, so Aruba did the same.  Motorola (with Brocade) announced intentions of following suit, but we all know that big partnerships between big companies with big plans take big time.  I’ll leave it to you to decide who is leading the race, but here are the facts. 

Aruba drew a line in the sand about a month ago when they announced price cuts to their APs, $995 for the 3x3 (AP125) and $695 for the 2x2  (AP105).  Smokin!  Not to be outdone, Aerohive announced on Tuesday that their 3x3 APs (AP320 and AP340) are now priced at $999.  They also announced a new product, the AP120.  You’d be correct if you guessed that the 120 is 2x2 and priced at… drumroll… $689.  Do you smell competition?  Oh, and by the way, Aerohive also announced a limited lifetime warranty for their APs… wait, isn’t that similar to some other vendor that starts with an A? 

If you’re muttering to yourself that these similarities are just coincidental, read on.  Aerohive’s cooperative AP architecture removes controllers from the picture, which means there is no reason to keep the WNMS local just for management.  That’s why they’re giving the option of moving the WNMS off the customer premises and into the cloud.  If you’re guessing that Aruba is planning to remove their controller to follow suit, you’re wrong… but close.  Ha!  Anyways, Aerohive released a new solutions brief the other day about their SaaS.  Take a look here —I think I know who wrote that.  Now, is it too much to believe that Aruba announced Wednesday morning that they are making their WNMS available as a cloud-based solution as well?  Let me keep my opinion mostly out of this article by vaguely stating that this is not quite an apples-to-apples (anyone else love that game?) comparison.  I would very much like to go on and on comparing the two solutions’ architectures, cost models, feature sets, security, scalability, etc., but I need to stay on track here.  Suffice it to say that their similar policy-based configuration seems to have bred a bit of competition.  Before we move on entirely, Motorola deserves an honorable mention here as well.  Their press release announcing a partnership with Brocade had a heavy tilt towards hosted management.  It was very clear in the release that they intend to move many management functions to the cloud, including management for wired and wireless—infrastructure as well as WIPS—networks.  Aerohive’s entirely distributed architecture makes cloud-based management a slam dunk for them because we’re only talking about management—control and data are done entirely by the APs.  Similarly, Motorola has been beefing up their flagship AP (AP7131), so I’m curious if a similar architecture is forthcoming.  They already have independent (autonomous) and adaptive (controller-based) modes, so we’ll see if they shift the location of the control plane to match Aerohive’s model.  We shall wait and see.

With all of this competition and interest in cloud-based management, one may be wondering “what’s the big deal with hosted WLAN management.”  I’d be glad to share my conclusions.

1.  What is the easiest way for WLAN vendors to add a sales team without adding payroll?  VARs.  Resellers typically offer installation, maintenance, and troubleshooting as a part of a sale.  Hosted management for distributed customers makes the maintenance of customer networks far easier for resellers.  VARs should be happy with WLAN management in the cloud, and if vendors want to compete for the high quality VARs, their solutions have to appeal to them as well as customers—this is especially applicable in the SMB/SME space.

2.  Companies with decentralized networks, such as big-box and retail chains, as well as those with many remote offices, can manage and monitor their network remotely—from anywhere—and offload management traffic from site-to-site VPNs.        

3.  CAPEX is reduced.  For companies who want to minimize upfront costs, hosted solutions provide a delayed and steady expense instead of a high initial expense.    

These are just a few initial reasons.  Aruba addresses some others in their press release and Aerohive does the same in their solutions brief.  Read up and share your thoughts.  It seems to me that both vendors have compelling arguments for their solutions despite having contrasting architectures.  Anybody else joining the party?

Comments (17)Add Comment
...
written by senthil, October 30, 2009
Its a good move for sure .
But i have a valid question here????

How many companies would move to the control of their infrastructure to to be managed and monitored by a third party vendor??????

Issues like Sensitive information stealing could happen.
To do remote configuration one would need a BULK WAN BANDWIDTH .

My point here is to make use of the Technology and Manage it from a NOC .[I own my network and i will monitor myself from the NOC :)
...
written by Marcus Burton, October 30, 2009
Hey Senthil,
I'll leave it to one of the third-party vendors to demonstrate/validate the security of their solution, but I just want to make sure my article was clear. My references to third-party management/monitoring is only in relationship to small/medium business that were installed by trusted VARs. Vendors themselves are not doing any monitoring or management, only hosting. The customers have complete control over admin access rights to management or monitoring of their system. I can only imagine that there are also checks and balances in place that protect the customers from exploitation by the vendor itself. Wouldn't that be a new low in customer service... exploiting your own customers. :) No less, you bring up some interesting and valid points that these vendors should be prepared to defend.
...
written by senthil, October 31, 2009
Marcus the arictle was clear for sure

I will put up some more here

1) If the Price of a Procduct is 2000$ and if im gonna use it online i pay say 100$ per month .After 2yrs i would have ended up paying 2400$ and still i dont own the product .
I will have to again pay for a Third party vendor to do the audit.Doesnt this look funny.

2) Which is the target Segement
soho ---NOT for sure
SMB ------Say if i have 50 AP's and i pay for a CWNA he would manage the network without probs:)
Enterprise -----I have a Huge Network and FAT controller.
Controllers available in the Market
do better managemnet.Where is the need for
hosting services.

I will tell the difference between host base services and Local management .

Analogy 1 --Local Management

SIP phone1-------SIP phone2 [I can talk directly without delays]

If i have services locally i have better management and control

Analogy 2----Hosting srevices

SIP phone1(Local)->SIP server(10 hops Away)----SIP phone2(Local)

Here if i had to make a call from SIP phone 1 to 2 i have depend on a SIP server sitting somewhere .Think about the delays.

I dont have control here:)


Hosting services was brought up a starup 8 yrs before by Strixsystems for their Architect one product :)
Neither aruba nor airohive brought this up :)

Thanks
Senthil
...
written by senthil, October 31, 2009
one more point to ADD

My WAN link is down for some reason for an Hour.
How do i manage my wireless network with a hosted network management?????

I would like to see repsonses .I'm not against host based services.I would rather like to understand how they are gonna deal with these:)
...
written by Regi, October 31, 2009
Nice take on support issues:

I think the hosted providers should hire us CWNPs to manage customer support issues. :-) For example here in the US I would cover support for MD/DC and Northern VA.

Stand up a redundant hosted (sever VM ware) link to the primary hosted server at my site -home. I have a good background check and a clearance.

Just need the partial dedicated circuit prefer a T3 connection to support their customers.

...
written by Mr. Seldomspeak, November 01, 2009
Very interesting article. I think the debate is even more interesting though.

First, to reply to senthil's first comment about the price over time. We must also remember that paying a monthly fee to have it hosted lowers the amount of money we have to put into training our administrator(s) to use the product since they will not need to manage the server OS/hardware, or worry about backup procedures. On top of that you still have the costs associated with housing a server in your own data center (ie. power, cooling, space) and sofftware subscription fees. I guess what I'm getting at is the cost of running a product is always much greater than just the cost of purchasing it alone. I'm not saying I agree or disagree with you but definitely these things must be considered as well.

This is certainly a tricky subjects since it is the shift from 'hosted solutions by trusted third-parties' to 'host solutions by the vendors themselves'. There are many IT security/solution firms that offer hosted firewall management, IPS management, content filtering, anti-spam. This has been around for years now. Ideally, these companies specialize in security and are chosen because their abilities to secure these products far exceeds your own. If we shift to 'hosted by vendor' solutions, I'm wondering; do we still get the benefit of security or just the straight product? Will the vendors publish the results of regular security audits by independent sources? If not, why not?

Not sure where I'm going with this but I figured I'd weigh-in.
...
written by Mr. Seldomspeak, November 01, 2009
Man, I forgot my last comment about dealing with WAN connections failure. This is a perfect case for ISP redundancy. Managing your network infrastructure from an external location makes your ISP link a critical business requirement as far as I'm concerned. This means ISP redundancy would be essential as part of a good DR plan. Sure it costs money but the cost of losing your WAN connection could cost even more depending on your business.
...
written by senthil, November 02, 2009
Hi Mr Seldomspeak,

I dont agree with you on Product Training -World is competitive .An administartor is supposed to be jack of all.
Managing a wireless network is not a rocket science .

Server cost :
------------
To be frank in most of the getting servers to install something is not something difficult.

When i have 40 APs ,all one needs is a thin application and a not a bulky host based application .If i dont need that why would i worry about the backup :)

Things are more clear with the sip anology post that i did earlier.
...
written by senthil, November 02, 2009
Rephrasing

Sorry for the typos
To be frank in most of the companies getting a server to install an application is not difficult :)

...
written by senthilraj CWNE#15, November 04, 2009
If there is some one to answer these questions its Either My great guru/guide/wellwisher "Mr Devin Akin the great.Father of Wlan knowledge sharing " or Mt GTHILL CWNE #21 one more guru of mine who taught me abt the four address fields in 802.11 header four years before and i acheived CWNE#15.

...
written by 36bells, November 06, 2009
Hosting in the cloud is interesting but you need to consider at what point the APs and the cloud based service need to interact.

For example if you roam between APs on different l3 segments (say network 172 and 192) you either have to tunnel the user traffic via the first AP, or you have to get the new AP to NAT the traffic from users IP address to APs VLAN Ip address.

If you are tunneling the traffic remember the two aps arent on the same segment you are tunneling from segment 192 back through the core back to segment 172 and back again.

If you NAT you avoid this nasty tunneling but you have to make sure the AP is smart enough to do this

Some vendors however will want you to tunnel to the cloud service or get the cloud service to tell the roamed-to ap about the new user. It could get messy and wont scale where the user doesnt have a flat network...
...
written by senthil, November 11, 2009
Hi 36bells,

Thanks for the input .I Agree with you.
...
written by proactive, November 30, 2009
"An administartor is supposed to be jack of all.
Managing a wireless network is not a rocket science."

I disagree with this to the most part. Sure, an administrator of a 25 person company with one location can afford to be a jack of all trades. He can plug in a couple of SOHO APs from Best Buy to his one switch network and be done with it. However, I doubt managed service providers (MSPs) are targeting mom and pop shops or working with SOHO equipment. Most likely their sweet spot are medium sized companies with global locations These are the same companies with limited budgets and already overworked and underpaid IT staff. I would bet these same companies are already using other managed services...security, storage, hosting, etc.
...
written by Marcus Burton, December 01, 2009
Lots of good discussion and commentary here. You guys raise good questions that vendors must address. I think they have valid answers for all of the objections so far. Just to reiterate, I'm vendor-neutral. I don't care if this offering succeeds for these vendors, but I think the approach has merit.

Price -- Senthil, I agree very much that after a few years, you may end up paying higher total cost of ownership by using a hosted solution with a monthly fee. Seldomspeak brings up the valid point that local management requires a server (or multiples), cooling, power, and can require training or additional administration, which must be considered as a part of the total cost. The cost of these things may be a drop in the bucket for a big company, but it is an expense no less.

Security -- If vendors are having difficulty demonstrating that their hosted solutions are secure, the burden of proof falls on them to validate this, so I can't see customers paying for third-party audits. If vendors can't provide proof of security, customers won't buy. Period.

...
written by Marcus Burton, December 01, 2009
Target Segment -- Right, SOHO is definitely not the target. SMB is the most reasonable market here because, as proactive pointed out, CAPEX is low, local network simplicity is achieved, and administrators have less to worry about locally. However, this is more true for Aerohive than for Aruba. Aerohive doesn't have controllers, so hosted management is only for APs, which means that the range of applicability for the hosted solution is a little bit greater. In other words, you don't have a scale to multiple controllers before a WNMS is warranted--as would be the case with controller-based architecture vendors. Senthil, you commented that enterprises would not be an ideal market because of controllers, but, I believe enterprises (maybe SME as well) are the only market in which this solution does apply for Aruba. Aruba uses controllers for management, control, and data functions typically (see my latest blog "The Plane Truth"). But, when multiple controllers are used--either in an enterprise or in companies with highly distributed locations--that is when a WNMS is used for cloud-based management in Aruba's solution. The WNMS is used for management of the controllers. To clarify, hosted solutions are not intended to replace controllers and they do not perform any functions related to the data or control planes. These solutions are for management only, which includes actions like config changes, firmware upgrades, monitoring, etc. Moving management to the cloud does not adversely impact WLAN functionality whatsoever. It may be perceived that controllers provide better management than a WNMS, but I just disagree with this perception. A WNMS is used when administration of multiple controllers becomes unwieldy, as with independent management of autonomous APs.
...
written by Marcus Burton, December 01, 2009
Roaming -- As stated earlier in this response, hosted management has nothing at all to do with the control or data planes, which are used for roaming. There is no reason for a roam to be delayed or otherwise affected by having MANAGEMENT off site. If you pushed WLAN controllers off site, you'd have a new problem, but neither Aruba nor Aerohive are pushing any critical network functions to the cloud. So, whether your WAN link is up or down, your network would continue to function normally, as if you had local management.

SIP -- I agree that you wouldn't want to move your application servers (especially time-sensitive apps), such as a SIP server, to the cloud. The difference in this case is that you don't have to connect with the hosted WNMS in order to send a data packet, as you would in your SIP analogy. Some services can be hosted without major issues, but other services should not be handled remotely. WLAN management falls into the former group and a SIP server falls into the latter.

WAN Availability -- I can't argue that this may be a problem. If your WAN link is down, you can't properly monitor or configure your network. Playing 'devil's advocate' though, if your WAN link is down, shouldn't you be worried about your WAN link instead of your WLAN config? As others have mentioned, ISP redundancy. Isn't WAN connectivity near top priority for most companies now anyways?

...
written by Senthil, December 02, 2009
When it comes to forum even iam vendor neutral.
Firstly iam not against cloud computing and i would like to thank marcus for his replies.

Target Segment
==============
WNMS is definitely part of an Enterprise but it would be owned by the Enterprise.

I really don't encourage someone to use host based management solution in the NOC instead the enterprise can OWN up a WNMS which would make life easier.

Imagine a NOC that monitors and controls 200 Branches .
How does a host based solution fit in here ????????


Roaming
=======
Yes .Cloud will not impact this .


SIP analogy
===========
SIP analogy was used explain the delays that one would incur by using a host-based solution .

To discover and config the AP's on my LAN why would i clog my WAN Bandwdith .

Users should be provided with the WAN utilization per AP by the vendors.

WAN Availability
================
Hmm yes one should worry abt the WAN that went down .
But what if someone hijacks users and set up rogues in the down time .How would i monitor ???


SMB
====

I would like to know the Number of AP's that an SMB would likely have???

Thanks
Senthil








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