If You Think Education is Expensive, Try Ignorance.
If we do not pay for education, we pay for the lack of it in a myriad of ways...
* We pay for it right up front when our customer loses confidence in our sales person when he/she uses terminology in the wrong way or tries to sell a wrong solution because he/she didn't think that they needed a basic understanding of the technology they're selling.
* We pay for it when we have to revisit a customer's site to redo a site survey or a Wi-Fi install that should have been done right the first time.
* We pay for it when everyone at the company is working many long hours, but for some "unknown" reason, many deals are lost and revenue is down.
* We pay for it when key employees walk out the door because the company won't invest in their future.