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According to these three reports, Intel is facing competition from at least two sources in the chip manufacturing business:

https://www.manufacturing.net/news/2018/04/apple-could-cut-ties-intel-chips

and

https://www.mbtmag.com/news/2017/07/samsung-poised-unseat-intel-king-microchips

and

http://www.electronicdesign.com/embedded-revolution/are-intel-processors-apple-s-mac-chopping-block

And this Intel announcement certainly won't help - except maybe the immediate bottom line:

https://www.zdnet.com/article/intel-we-now-wont-ever-patch-spectre-variant-2-flaw-in-these-chips/