How to 'Cheat' on a Survey - Don't Be A Victim!
Because of the flexibility and reporting capabilities built into most site survey applications, individuals can either knowingly, or accidentally, use these features to ‘Cheat’ and make survey data look different than it really is.
OK, I understand the word ‘Cheat’ is a pejorative, and connotes some sort of blatant attempt to break some rules or misrepresent. Many individuals just didn’t know any better when they applied these methods in their survey reporting. I’m not implying that these techniques suggest any malfeasance, only ignorance.
As a customer, the best protection against this type of deception is to request not only the paper or PDF report, but the actual data files so you can review and analyze the data directly yourself.
Below are some of the techniques that allow one to modify and present survey data to reflect whatever you might desire.
Be wary of using any of these techniques on your own analysis or in reviewing data presented by other third parties. Continue reading...