If You Think Education is Expensive, Try Ignorance.

If You Think Education is Expensive, Try Ignorance.

By CWNP On 07/22/2008 - 15 Comments

If we do not pay for education, we pay for the lack of it in a myriad of ways...

* We pay for it right up front when our customer loses confidence in our sales person when he/she uses terminology in the wrong way or tries to sell a wrong solution because he/she didn't think that they needed a basic understanding of the technology they're selling.
 
* We pay for it when we have to revisit a customer's site to redo a site survey or a Wi-Fi install that should have been done right the first time.

* We pay for it when everyone at the company is working many long hours, but for some "unknown" reason, many deals are lost and revenue is down.

* We pay for it when key employees walk out the door because the company won't invest in their future.

Sure, it can cost a considerable amount of money to train high-tech professionals.  There's the cost of the training itself, the time away from production work, the travel expenses...but there are alternatives.  Self-study materials, online (web-based) training, Computer-Based Training (CBT), etc.  

Just think how much a lost deal could cost.  Think about how much a tarnished reputation could cost.  Think about how much losing a key employee (or two) will costs.  For the price of those, you could fund a huge training budget.

Recently, one particular Wi-Fi manufacturer has realized just how true these statements are, and they are doing something about it.  I'm personally eager to see just how much market share they are going to take due to this education push.  I applaud their foresight.

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